Our focus, and indeed, our business model is on empowerment. We believe that in addressing the fundamental aspect of empowering individuals who have been incarcerated, and equipping them with marketable skills, there is a higher chance of them maintaining a crime-free lifestyle.
The knock-on effect is both expected and welcomed, especially in our country, where crime and unemployment are rife. Our purpose is to eradicate crime and unemployment from our communities, our towns and our country, through entrepreneurship opportunities in the areas of construction, logistics, chemicals, household, industrial cleaning detergents and products.
However, our business model doesn’t just focus on prisons. We also offer the very same entrepreneurial opportunities to schools, start-up enterprises and the civil engineering sector as well.